Often in the startup world, a company will get to the point of “success” where it has a solid management team and a cash-flow positive product or service, but lacks the capital, connections or guidance to scale to its full potential. At this level, Arizona startups often face the additional challenge of trying to attract … Read more
Currently, many people are plugged in to many devices in their everyday schedule and are surrounded with advertisements and technology. As a marketing professional, I have seen how difficult it is to stand out against the crowd and to balance the distribution of advertisements. Keeping up with Facebook, Linkedin, Twitter, email campaigns, mobile apps, press … Read more
Silicon Valley is one of the largest, most well-known technology hubs in the world. Mostly recognized for their high tech major corporations, many innovative startups also occur in the area. But what if large corporations could leave Silicon Valley and migrate to a more intimate, but equally tech savvy, city? What if small startups could … Read more
Real estate development is risky business. It certainly adopts the idea that, “it takes money to make money.” Whether it be the construction of a low-grade office building, or a master planned project for a mixed-use, high-density urban area (much like Kierland Commons or Scottsdale Quarter right here in AZ Tech Beat’s backyard), it takes … Read more
We all know the joke — Bridezilla begins to appear soon after the marriage proposal and the more stress she takes on to plan her dream wedding, the more wild she gets. The truth is, every wedding is completely different. From the timeframe to the ceremony to the party, every wedding has its own identity. … Read more
There’s a certain thrill in snagging great seats to see your favorite band the minute tickets go on sale, but nothing kills that buzz like the looming service fees that can end up nearly doubling your final cost. For many, these service fees have been a source of frustration with Ticketmaster for years; since the … Read more
Remember TruePoints? AZTechBeat first met up with their team when we attended the Extreme Pitch 2012 Event at Gangplank. After taking 2nd place at the event, TruePoints was gearing up to officially launch their reward tracking program in Phoenix. Well my friends, that day has arrived! You can now sign up to use their service, … Read more
Organizations of all sizes struggle with determining the best way to provide their employees with technical training. Traditional classroom training can be expensive and time consuming–often requiring employees to spend days or weeks off site. Simply providing employees with books to study can often prove to be ineffective–as there is very little interactivity or opportunities … Read more
About two weeks ago, we wrote about Social Media Day Phoenix, which featured an afternoon of marketing workshops followed by a chance to “engage, connect and play with over 40 local Phoenix business to win prizes, learn about new local businesses and celebrate their love of social media and technology.” We didn’t view this as inherently controversial, … Read more
No matter how smoothly a company seems to operate, the one area where things can easily fall apart is the live event. From poor marketing efforts to registration mishaps to a lack of evidence that the event happened afterward, organizing a live event is problematic, to say the least. If you’ve ever been to a … Read more