Weekend Reads: Judge This, Millennials and Productivity

It’s the weekend! Here are some great books that you can read while escaping the Arizona heat.     We all know the phrase ‘you can’ judge a book by its cover,’ and in author Chip Kidd’s book Judge This you will learn how to make an initial splash. “First impressions,” says Kidd, “are key … Read more

Weekend Reads: Hectic work schedules, succeeding and creating

It’s time to wind down from the work week and kick back with a good book. Sip some iced tea, sit on a comfy couch and peruse through these good reads.     So, you say you have a jam-packed schedule. Between the kids, your job, your spouse, the house, and other various obligations, you … Read more

Weekend Reads: Beanie Babies, Hotel Life, & Improv

This weekend grab one of these books that focuses on American phenomena, living lavishly, and comedy. Intriguing reads with compelling topics that any person can relate to.   In the 1990s a certain toy gripped the attention of American consumers in an unprecedented way. How could palm-sized bears filled with synthetic beans make Americans empty … Read more

Weekend Reads: The Glass Cage, Glass Jaw & Marketing to Millennials

This week’s edition of Weekend Reads focuses image management, work styles and marketing to the puzzling millennial generation. Snarky commenters on social media, computers taking over our professions, and the most influential generation of consumers ever.   Sometime overnight, your world exploded. Everything was fine when you left work yesterday. But while you were sleeping, some … Read more