Weekend Reads: Judge This, Millennials and Productivity

It’s the weekend! Here are some great books that you can read while escaping the Arizona heat.     We all know the phrase ‘you can’ judge a book by its cover,’ and in author Chip Kidd’s book Judge This you will learn how to make an initial splash. “First impressions,” says Kidd, “are key … Read more

Weekend Reads: Hectic work schedules, succeeding and creating

It’s time to wind down from the work week and kick back with a good book. Sip some iced tea, sit on a comfy couch and peruse through these good reads.     So, you say you have a jam-packed schedule. Between the kids, your job, your spouse, the house, and other various obligations, you … Read more

Weekend Reads: Beanie Babies, Hotel Life, & Improv

This weekend grab one of these books that focuses on American phenomena, living lavishly, and comedy. Intriguing reads with compelling topics that any person can relate to.   In the 1990s a certain toy gripped the attention of American consumers in an unprecedented way. How could palm-sized bears filled with synthetic beans make Americans empty … Read more

Weekend Reads: The Glass Cage, Glass Jaw & Marketing to Millennials

This week’s edition of Weekend Reads focuses image management, work styles and marketing to the puzzling millennial generation. Snarky commenters on social media, computers taking over our professions, and the most influential generation of consumers ever.   Sometime overnight, your world exploded. Everything was fine when you left work yesterday. But while you were sleeping, some … Read more

Weekend reads: Failing, sleeping and have your cake and eat it too

Has one of your ideas ever seemed like a good one at the time…until things went bad, your company lost money, and you lost face? So what did you learn? Author Megan McArdle says that most schools teach kids the basics but there’s no ‘How to Deal with Failure’ instruction, even though that’s something that … Read more

Weekend reads: Inventions, job searches, failing well and it's all about you

It’s been months since you’ve set your alarm clock for earlier than 8:00 a.m. and your daily ensemble is a pair of sweatpants and a t-shirt. Oh, the life of the unemployed…but there’s a book to help with the job-loss blues. “Reset” by Dwain Schenck, is a book that inspires an individual to get off … Read more