“Different is better than better,” said author, speaker and former advertising executive Sally Hogshead during her keynote speech at Infusionsoft’s ICON15 small business conference. Hogshead, emphasized that honing in on what makes you different helps you compete in your market without having an extravagant marketing budget. Hogshead founded Fascinate, Inc. and created The Fascinate System, … Read more
Photo contribution by Thomas Hawthorne Emails, postcards, blogs, text, posts, tweets and videos are just some examples of communication noise that is being directed at customers to buy products and services-but how much of this content is meaningful and connecting with the customer over the long-term? To help small businesses owners maneuver through the world … Read more
Ensuring your customers have a great experience while interacting with your company or startup can be elusive. Sometimes when a customer has a bad experience with a company they’ll drop them forever, which means less dollars for the company. [youtube]https://youtu.be/ETXqLkNopRA[/youtube] Justin MacDonald, Manager of Customer Experience at Infusionsoft, spoke at AZ Tech Beat’s recent Lunch … Read more
Photo contribution by Thomas Hawthorne Cold Play’s Sky Full of Stars lyrics filled the Phoenix Convention Center as CEO and co-founder Clate Mask of Infusionsoft made his way to center stage and kicked off ICON15 to a crowd of over 3,000 attendees. “Small business has changed, and the world is finally starting to notice it,” … Read more
Last month’s AZ Tech Beat Lunch and Learn was all using video to boost your business. The Director of Strategy at WireBuzz Marcus Krieg emphasized to not skimp on quality and said the benefits of a well-produced, strategic video could out-weigh the risk of customers clicking off if the video is just bad. The musts of a … Read more
Arizona State University’s W. P. Carey School of Business is holding its first-ever Sun Devil Select, an event to honor some of the country’s top ASU alum-owned and alum-run businesses. Seventeen firms from a variety of industries will be recognized for their achievements. “We’re honoring organizations that demonstrate innovation, growth and entrepreneurial spirit,” explains Sidnee … Read more
Individuals from across a variety of disciplines will gather for the Third Annual Phoenix Women INVESTING in Women Summit to network and learn from a power-packed lineup of business and media experts. This annual conference brings together a community of men and women that want to become a part of a global economic revolution geared … Read more
eVisit, a telemedicine software company delivering an innovative patient engagement telehealth platform, welcomes Miles Romney as Chief Technology Officer (CTO). With his incomparable track record in scaling startups and developing revolutionary tech products, Romney is ready to position eVisit as a disruptive telemedicine software that changes the healthcare delivery standard. Romney is an accomplished presenter, … Read more
Getting your employees’ mojo to maximum levels is a huge part of building a successful company culture, said Annette Zinky, president and CEO of the Northern Arizona Center for Entrepreneurship and Technology. Zinky spoke on defining and creating a unique business culture at AZ Tech Beat’s December Lunch and Learn. [youtube]http://youtu.be/qyJ2Hrs8W_E[/youtube] Runtime: 30 minutes But, … Read more
Last month, AZTB visited Infusionsoft for its monthly Lunch and Learn to get down to the nitty-gritty reality of owning a startup. Infusionsoft’s Vice President of Talent Anita Grantham gave an inspiring talk about her own struggles with owning a small business and gave the audience three important tips to managing their businesses. Her top tips: … Read more