“Different is better than better,” said author, speaker and former advertising executive Sally Hogshead during her keynote speech at Infusionsoft’s ICON15 small business conference. Hogshead, emphasized that honing in on what makes you different helps you compete in your market without having an extravagant marketing budget. Hogshead founded Fascinate, Inc. and created The Fascinate System, … Read more
Photo contribution by Thomas Hawthorne Emails, postcards, blogs, text, posts, tweets and videos are just some examples of communication noise that is being directed at customers to buy products and services-but how much of this content is meaningful and connecting with the customer over the long-term? To help small businesses owners maneuver through the world … Read more
Photo contribution by Thomas Hawthorne Cold Play’s Sky Full of Stars lyrics filled the Phoenix Convention Center as CEO and co-founder Clate Mask of Infusionsoft made his way to center stage and kicked off ICON15 to a crowd of over 3,000 attendees. “Small business has changed, and the world is finally starting to notice it,” … Read more