One of the most common problems that e-commerce sites face is their potential customers abandoning the ordering process before fully converting. Fetchback was founded by Chad Little in 2007 to attack this issue head on. The company developed a patent-pending Retargeting technology that helps sites turn former visitors into future customers. Retargeting is a process … Read more
From restaurant menus to shopping center maps, the presence of digital signs continues to grow, and a Phoenix-based digital signage software company is at the forefront. Flypaper Studios, Inc. spun out of Interactive Alchemy, an organization established by local entrepreneur Don Pierson in 2003 to create web-based marketing and training content for Fortune 1000 clients. Pierson launched Interactive Alchemy … Read more
Arizona’s startup scene is certainly heating up. The Extreme Pitch startup event will feature ten local companies to present on Tuesday, May 15th. The demand for creativity, innovation, and design is here, and these local companies are rising to the challenge. Extreme Pitch – Company Finalists: Intuitive Visions – Creates character driven media properties designed … Read more
Choosing the right keywords is crucial for search marketing and search engine optimization (SEO) strategy; however, it can quickly become an expensive and frustrating exercise in trial-and-error for many companies and industry professionals. Thankfully, SpyFu has taken the guesswork out of keyword selection and more—by allowing its customers to spy on their competitors’ keywords, ad … Read more
Any company can increase its Facebook “Likes” by giving away free stuff or spending thousands of dollars on advertisements, but getting consumers to truly engage with your brand can be a much trickier endeavor—that’s where Bulbstorm comes in. Based in Phoenix’s Arcadia area, Bulbstorm’s mission is to create a passionate bond between brands and consumers, … Read more
Recently, Scottsdale-based GoDaddy announced that they are the world’s largest provider of SSL certificates, having added more than 33,000 SSL certificates to their portfolio in the last month alone. Businesses use SSL certificates to secure and encrypt data that passes from the website to the user and vice versa. But chances are when you think … Read more