Sally Hogshead pours a shot of fascination into small businesses – ICON15
“Different is better than better,” said author, speaker and former advertising executive Sally Hogshead during her keynote speech at Infusionsoft’s ICON15 small business conference. Hogshead, emphasized that honing in on what makes you different helps you compete in your market without having an extravagant marketing budget. Hogshead founded Fascinate, Inc. and created The Fascinate System, … Read more