analytics

The Startup Journal: Investing early in analytics

Video contribution from Xavier Smith Answering the who, what, when, where and why someone uses your product comes down to having awesome analytics. This information will be especially important when founders seek out advertisers and investors for money. For founders, gathering metrics early in their life cycle is one key to future success, so much so … Read more

LoopLogic's Software Helps Companies Win With Content Marketing

Scott L. Mitchell, Stephane G. Legay, and Scott Cate founded LoopLogic in 2011 to provide the new generation of content marketers with an all-in-one media platform that provides real-time analytics and automation tools to help companies take their content efforts to the next level. Content marketing is one of the best and most cost-effective marketing … Read more