Attendees of the January Free Lunch Friday are still buzzing about Todd Hartley, CEO of WireBuzz, who discussed how to move up in Google rankings through authentic content. Hartley spoke to the sold out Free Lunch Friday Phoenix crowd at Axosoft about the utilization of Google+ for small businesses. Even though the social features of Google+ have yet to really take off as the new mainstream social media site, it is Google+ and its’ other features that can help small businesses with their marketing strategies. Hartley shared, “A definitive indicator of relevance is what Google is looking for,” and can strongly benefit a small business’s marketing efforts. Hartley also emphasized that traditional search engine optimization (SEO) is dead, noting that, “It is, it’s the reality, the game is changing and the puck is moving.”
Our next speaker is speaker is Tom Rusling, General Manager of iAcquire, will be speaking more Google and “The Evolution of Trust Signals: Google’s Search Algorithm, Google Authorship, Social Signals, and More.” Tom is an accomplished marketing strategist, operational leader, and SEM expert. Tom possesses over a decade of progressive experience in the online marketing arena. He currently serves as the General Manager at iAcquire, an international leader in enterprise search marketing. Prior to his leadership at iAcquire, Tom served as an online marketing director at SkyAuction.com, an outside consultant for VC backed companies and established businesses, as well as leading sales and strategy for the newly formed Search division at MediaWhiz. Tom holds a BA from Colgate University and an MBA from the University of Rochester’s Simon School.
@TomRusling Follow Tom on G+ here.
Read more about iAcquire at AZ Tech Beat.
When: Friday, February 28, 2014, 11am to 1 pm
Where: Axosoft offices
13835 N. Northsight Blvd. | Suite 205 | Scottsdale, AZ 85260
What: Free lunch and lecture with Q&A
TICKETS ARE LIMITED!
Follow us during the event on Twitter #FLFPHOENIX @AZTechBeat
FLF is a non-profit organization that has one simple goal-to provide community, content, connections and access to capital to the startups and entrepreneurs who fuel the ecosystem. Our program includes a lecture from a locally- to nationally-known entrepreneur or expert-the location of the event will shift around the Valley each month. The focus is to offer the startup community access to resources, experts, partners and capital.
Learn more about FLF visit www.thefreelunchfriday.com “Feeding the hungry startups that feed our global economy”