The Startup Journal: Researching the Industry

Before you can get your startup off the ground, there’s a crucial step that is often overlooked. Research is an essential part of every entrepreneurial idea and can you gain edge on the competition.

[youtube]https://www.youtube.com/watch?v=SZxNTT-XJgo[/youtube]

In this edition of The Startup Journal, president and founder of XOXY, Jo Lynn Clemens, offers her advice on the importance of doing proper research.

Want more advice from local founders, head over to the startup page on AZ Tech Beat.