Picmonic, a Tempe-based audiovisual learning platform, was acquired by TrueLearn, a healthcare education platform that optimizes learning outcomes for students in the medical community.
Picmonic is a blend of the words picture and mnemonic — the platform helps students master concepts by combining short mnemonic video lessons and recall questions in an active learning environment.
By acquiring Picmonic, North Carolina-based TrueLearn will now be able to provide users with access to the most effective learning environment in the industry. Picmonic’s tools will be combined with TrueLearn’s platform, which is designed to develop critical thinking skills and improve testing behaviors.
The acquisition will also allow TrueLearn to grow its classroom presence and provide educators key insights about their students to ensure success.
“We want to empower our learners to have a growth mindset when it comes to unlocking their full potential in the classroom and on standardized exams, and the learning content and benchmarking data we provide to educators helps to make this happen,” said Dr. Joshua Courtney, the founder and CEO of TrueLearn, in a statement. “Picmonic opens up a whole new world of opportunity for us to layer animation and storyboarding into the TrueLearn experience.”
Ron Robertson, the co-founder and CEO of Picmonic, said that joining TrueLearn allows them to serve their users in new ways.
“Our organizations share so many similarities — most importantly is the singular purpose of serving the interests of our learners and their institutions,” Robertson said in a statement.