The Startup Journal: Getting pre-orders to attract investors

Video contribution by Xavier Smith
For startups with capital intensive products, it’s one thing to have your product demoed, used on a trial basis and liked, but once it comes to converting the customer, many enthusiasts won’t pull out the checkbook. In this edition of The Startup Journal, founder Aqwastream, Mare Van Dyke, shares insight on how preorders are key to attracting investors and going local to build out prototypes.


Watch more Startup Journals with Arizona founders here.