nGage Labs, Inc., the leading provider of in-store shopper engagement solutions that enable retailers to recognize, personalize, and engage shoppers announced today that Michael Ricci will join the company as Chief Marketing Officer, a newly created global post reporting to CEO Rod Ford.
Ford shares, “With the rapid adoption of our personalization capability we are thrilled to have digital commerce industry innovation leader, Mike Ricci join our executive team to lead our product marketing in the areas of Retail, Restaurants, Campus, and Venues. Mike’s passion as a digital innovator and track record of delivering disruptive, yet practical digital commerce solutions is unmatched in the industry.”
Ricci says,”I’m excited to be joining the nGage Labs team. Ultimately, mobile shopper engagement is both an art and a science and I believe that our approach is truly disruptive and look forward to helping translate that into world-class digital marketing that positions nGage Labs as the ‘go-to partner’ in this space.”
Ricci joins nGage Labs from Webtrends, where he was VP of Digital & Solution Marketing. At Webtrends, Mr. Ricci was responsible for all facets of digital marketing including social, mobile, video and the product/solutions marketing teams. He oversaw the rapid growth of the company’s mobile analytics business and an emerging data visualization practice. At Webtrends, he worked with clients like Reebok, State Farm, Coca Cola, Hilton, Microsoft, NY Times, RIM, Fandango and many others, assisting them with digital strategies and harnessing mobile power.
Earlier this year, nGage Labs appointed three new executives: Peter Charness, President; Nancy Terzolani, SVP Client Experience; and Larry Negrich, Vice President of Marketing. Read more about it here. In addition, they raised over $6.9M in Series B Funding, which can be found here.
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Photo provided by nGage Labs