“Clear your head and go put yourself in the customer’s shoes when they look at your product online.” Just one piece of excellent advice Bob LaLoggia, CEO of Appointment-Plus said at the kick off event of Free Lunch Fridays (FLF).
On Friday, March 29th, standing room only, entrepreneurs, startups and investors came together to network, share ideas and capture some takeaways from LaLoggia at FLF. His lecture “Jack-of-all-trades, Master of one,” was a healthy mixture of humor and relevant advice for business owners about how one must be agile and flexible in your approach to building your customer base and running a company.
“You have to be a jack of all trades to be a successful entrepreneur.” LaLoggia said.
To begin, LaLoggia tested the attendees with his B.U.L.L.S.H.I.T. psychological entrepreneur test – asking the group to define their personality through a series of photographs with the intention of evoking self-awareness to ones’ pliable approach to business.
LaLoggia then broke down business into five components (marketing, sales, support, finance and technology) and shared how to enhance each one, build influence, and manage ones’ boundaries when it comes to acquiring customers. LaLoggia referenced the time when he would do anything to satisfy customers when they requested changes to his service, but quickly learned that you can’t please everyone.
“You have to learn how to say no. There are a lot of things you cannot do for your customers.”
LaLoggia also talked about the dark side of entrepreneurship, the selfish effort required to make it happen and toll it takes on people close to you. “There is a dark side to entrepreneurship-you can sacrifice your relationships for it.” Balance is important and you need a strong support system to make it all happen he stated.
Becoming a successful CEO doesn’t, and will never, happen overnight, and it takes constant education and growing on your part. LaLoggia suggested his “Geek In A Week” program to ensure that no component of the business gets ignored. Simply dedicate one week to each component and four hours each day to that aspect of your business. For example, marketing week one, technology week two, and so forth.
Attendees were all in a buzz after the event and looked forward to the next one. What the crowd said…
“The fabulous presentation by Bob La Loggia was great. I loved that he incorporated a lot of humor.”
“It was fantastic, very informative, you know, these are all people that are in the middle of the action. The startup scene is very vibrant in arizona and I think this is a very, very positive event.”
Free Lunch Friday in a minute…what you missed…
Watch the highlight video on our AZ Tech Beat Channel
The next Free Lunch Friday will be on April 26th with Pat Sullivan Founder and CEO of Jigsaw Health, co-founder and creator of ACT! and founder and creator of SalesLogix. Look to our website and social media outlets to sign up.
Watch Bob LaLoggia’s lecture and laugh and learn how to be a Geek In A Week…
Free Lunch Fridays, a non-profit organization, has one simple goal-to provide community, content, connections and access to capital to the startups and entrepreneurs who fuel the ecosystem. The program runs the last Friday of the month and includes a lecture from a locally- to nationally-known entrepreneur or expert-the location of the event will shift around the Valley each month. The focus is to offer the startup community access to resources, experts, partners and capital. And you get a FREE LUNCH! FLF is sponsored by AZ Tech Beat and SeedSpot.
Special thanks to Axosoft for hosting the launch of Free Lunch Friday.