Any online-based company offering a product or service knows it needs a long and generally painful terms of service, privacy policy, etc. to protect itself from the cornucopia of legal disasters that can occur. Unfortunately, legal terms require a legal specialist (aka lawyer) and lawyers tend to be a capitol-draining, by-the-hour endeavor, especially for a small startup … Read more
The way information is shared has changed constantly from generation to generation. In 1989, it was estimated that one weekday edition of today’s New York Times contains more information than the average person in seventeenth-century England was likely to come across in an entire lifetime. (Book: Information Anxiety, Richard Wurman) Can you imagine adding the … Read more
Many of us in the Phoenix metro area try to eat fresh, locally-grown foods when possible; but aside from dining out at locally supplied restaurants, the limited locations/times/food variety of farmers markets (as well as the often unfamiliar vegetables we’re not sure how to prepare) can make buying locally-made products just inconvenient enough to not do—or … Read more
One of the most common problems that e-commerce sites face is their potential customers abandoning the ordering process before fully converting. Fetchback was founded by Chad Little in 2007 to attack this issue head on. The company developed a patent-pending Retargeting technology that helps sites turn former visitors into future customers. Retargeting is a process … Read more