digital advertising

Genius Monkey finds the human element in digital advertising

Video contribution from Austin Paetow Drilling an audience down to their likes, dislikes, and preferences is something advertising firms constantly strive to achieve. Tempe-based digital advertising firm Genius Monkey is setting themselves apart from others in the industry by seeking the human side of advertising and using behavioral intelligence to identify patterns of engagement. Senior vice president and director of … Read more

Launch, Pivot, Scale, Speed – An Interview with the CEOs of iAcquire

With more companies vying for the attention of consumers, digital marketing strategies have become a must do. With 87 percent of marketers using social media to distribute content and 42.8 percent of marketers planning on advertising on a mobile platform, businesses need to figure out the best way to spend their ad dollars for the … Read more