big data

4 elements to making big data decisions for your business – video

If you have all this data at your fingertips, but not sure how to utilize it to build your business, our guest speakers Tracy Diziere, a veteran marketing consultant, and Don Simpson, business insights & analytics manager at Appointment-Plus have some tips to help you start making big data driven decisions. At the October AZ … Read more

Big Data From Little Scottsdale: Stremor's New Heuristic Search Tools

When it comes to online search, relevance is everything, right? Unfortunately, “relevance” as we presently know it may not be enough. According to Scottsdale-based Stremor CEO Bill Irvine, “Relevance is no longer relevant. Too many results on the first page of a search are mediocre content at best, stuffed with all the right words to rank … Read more