Greg McKeown says stop having priorities and have one priority – ICON15

Photo contribution Thomas Hawthorne Greg McKeown, New York Times best selling author of Essentialism: The Disciplined Pursuit of Less, packed a punch a ICON 15 with his powerful message about how having one priority is the key to success. Entrepreneurs can typically be the type of person who will take on everything and make it all … Read more

Sally Hogshead pours a shot of fascination into small businesses – ICON15

“Different is better than better,” said author, speaker and former advertising executive Sally Hogshead during her keynote speech at Infusionsoft’s ICON15 small business conference. Hogshead, emphasized that honing in on what makes you different helps you compete in your market without having an extravagant marketing budget. Hogshead founded Fascinate, Inc. and created The Fascinate System, … Read more

Rohit Bhargava on removing the noise from content marketing – ICON15

Photo contribution by Thomas Hawthorne Emails, postcards, blogs, text, posts, tweets and videos are just some examples of communication noise that is being directed at customers to buy products and services-but how much of this content is meaningful and connecting with the customer over the long-term? To help small businesses owners maneuver through the world … Read more

Small businesses matter, new mobile products and Cold Play – CEO Clate Mask kicks off ICON 15

Photo contribution by Thomas Hawthorne Cold Play’s Sky Full of Stars lyrics filled the Phoenix Convention Center as CEO and co-founder Clate Mask of Infusionsoft made his way to center stage and kicked off ICON15 to a crowd of over 3,000 attendees. “Small business has changed, and the world is finally starting to notice it,” … Read more