LiveRamp, a B2B data connectivity platform based in San Francisco, announced it will build an office in the Phoenix Metropolitan area. They plan to hire at least 100 new employees.
The company is looking for full-time, highly skilled workers, including executive leaders. LiveRamp will initially focus on hiring positions in Customer Support, Customer Success and Business Enablement. Positions will include benefits, competitive pay and growth opportunities.
LiveRamp is #29 on Fortune’s list of Best Workplaces in Technology 2021. According to data from the Great Place to Work 2019 U.S. National Employee Engagement Study, 95% of the company’s more than 1,300 employees — mostly millennials — say the company is a great place to work.
Chris Camacho, president and CEO of the Greater Phoenix Economic Council, expressed his excitement about the significant number of new jobs, while Arizona Commerce Authority president and CEO Sandra Watson sees the LiveRamp as more evidence of Arizona’s growing tech industry.
The company was founded in 2011 by Auren Hoffman. At the time, it was focused on “data onboarding,” or connecting data from CRM tools and loyalty programs to an online platform in order to create more personalized marketing campaigns. The company was acquired by Acxiom in 2014 and went public on the NYSE (RAMP) in fall 2018.
LiveRamp has become a multimillion dollar international company, recently reporting $440 million in revenue. The company’s services are now designed to help companies connect data sets to understand consumer behavior, target and grow customer base and then plan strategies around those new insights.
LiveRamp CIO Amit Sharan provides an example of how these services work.
“Let’s say you’re a popular theme park brand. Families don’t pay thousands of dollars for a vacation because it includes a plane ticket, a hotel stay and entrance into a theme park. They pay for the truly magical moments and memories that these experiences offer,” says Sharan.
In order for the theme park to provide the best possible experience, it might create an app to help visitors tour the park more efficiently and stress-free. For example, the app might enable visitors to reserve a spot in line or order food ahead of time. As the customers use the app, the company is able to use customer data — like names, birthdays and credit card information — to continue to curate advertisements and experiences for each customer and improve the park experience overall.
Sharan is also spearheading the Arizona expansion. He and several other executive leaders will move to Arizona this summer to begin rolling out an expansion plan. Meanwhile, the company’s expansion team is looking for a permanent office space. Sharan says the goal is to move into the official offices by early 2022.
According to Scott Howe, the company’s CEO, establishing an office in Phoenix has been a goal for a while.
“Phoenix has long been on our radar as a wellspring of talent,” Howe said in a press release. “A new office here unlocks more employment opportunities and a scalable path to growth outside of, yet in close proximity to, our San Francisco headquarters.”