Andrew Steele appointed as new LighthousePE CEO

LighthousePE has appointed Andrew Steele as the company’s new CEO. This announcement marks a new chapter for the Phoenix-based mobile engagement platform. 

Steele has more than 25 years of experience behind him. He’s founded and led several Arizona-based companies, including BeckonCall, Growthplane and Breezing Co., as well as a few California-based companies. The company boasts that Steele has “consistently demonstrated success in building high-growth businesses around disrupting technology.” 

LighthousePE is a division of Off Madison Ave, a marketing agency based in Phoenix. LighthousePE claims to use unique behavioral algorithms to analyze customer location and behavior to strengthen brand loyalty and increase sales.