Building your own video game is one thing, getting it in the hands of consumers is another. Many startups underestimate the need and cost to market video games and get out from under all the noise in the gaming space to reach their end user.
This time on The Startup Journal, Game CoLab founder, Ben Reichert, gives startups some insight and tips on marketing their video games to the world.
Watch more Startup Journal videos here and be inspired.
Read more about Game CoLab here.