Tennis player Maria Sharapova recently opened her Sugarpova candy stores in the US. To build up the buzz, the company launched the #ISpySugarpova pop up campaign at Wimbledon during her time on the court. The campaign generated several thousand sweet tooth images and content from fans and was captured with help of the comprehensive social media aggregation and visualization tool Ampsy.
Demo of Ampsy with Jeremy Gocke
The Los-Angeles-based company was a Top 8 finalist at the 2014 SXSW Accelerator Competition and named one of the 20 Most Interesting Technologies by IPG Media Labs. They serve over 20,000 customers including famous artists and brands such as Jimmy Kimmel Live, Tiesto, Zac Brown Band, KISS and 7UP.
“We actually built this product to address a pain point we had in a previous venture. Being in the live entertainment and sports industry, we inherited a portfolio of about 100 brands and responsible for pushing out content and social media marketing for those brands. We needed a better way to increase engagement,” Gocke said.
While there are other social media aggregation tools on the market such as Livefyre and Rebel Mouse, founder and CEO Jeremy Gocke said the magic behind Ampsy is the DIY user-friendly interface, the ability to moderate all content and manage multiple brands from one platform, features that allow users to launch a full-blown social media campaign in 60 seconds and affordability.
The suite of Ampsy tools include a Social Page wizard that pulls engagement from multiple social media feeds into one display.
A Hashtag Campaign option aggregates all the media from multiple social outlets that use a defined hashtag.
Their Social Hub helps businesses create a brand media hub by grabbing all the content from multiple hashtags, handles or usernames.
The Crowdbook is a geolocation tool that pulls any social media shared within a certain radius of a venue. In a recent casestudy by Hootsuite and McGhee Entertainment, the companies used Ampsy for a Darius Rucker Southern Style Tour show and found that engagement with the fans improved, “post-show fan conversations lasted three to five times longer, and found a brand new way to improve fan advocacy and micromarket to the band’s most influential fans,” according to the Hootsuite blog.
With each feature, the content is presented in a dynamic tile display that can be formatted for a large screen format down to ones’ laptop.
Gocke made Ampsy an affordable tool for all levels of entrepreneurs; monthly subscriptions range from $9 to $99 for individual or small brands and $199 to $799 for agencies and large brands.
Later in 2015, the company plans to release an API and mobile version of the platform. They recently announced their partnership/integration with Hootsuite.
Gocke sold his previous venture to Proelite (CBS/Showtime) for a 10x return and is geared up again to help businesses engage their brand.
To date, the company has raised $1.2 million with investors Scout Ventures, ex-Amazon CIO Rick Dalzell, Rich Heise, Doug Doan and more.
Read more about companies expanding to Arizona at AZ Tech Beat.
Graphics courtesy of Ampsy