GoDaddy names new SVP of Digital Identity

Industry veteran Lauren Antonoff was named the new Senior Vice President (SVP) of Digital Identity at GoDaddy, the world’s largest technology provider dedicated to small businesses. Antonoff, a highly respected software industry veteran, will help to bolster GoDaddy’s efforts to building easy-to-use software that helps people get their best work done.
Lauren Antonoff 2012“The best software companies are those that truly understand the needs of their customers and design applications that meet those needs as simply as possible,” said Antonoff. “GoDaddy already has amazing relationships with its small business customers. I can’t wait to deliver simple, fast, mobile software that will help them successfully navigate new technologies and business models.”
Related: GoDaddy launches affordable e-commerce in a box for small businesses
Antonoff joins GoDaddy from Microsoft where she spent 18 years in a number of leadership positions across SharePoint, Office, Internet Explorer, Outlook Express, and Outlook Express for Mac. While there, she founded the Step-Up program, designed to increase the number of women in senior management roles by mentoring and strengthening candidates knowledge and skills.
“Lauren has been where we want to go. She has built a multi-billion dollar product line by developing seamlessly integrated product suites that are designed around the user experience” CEO Blake Irving said.
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Photo provided by GoDaddy