The shortest month of the year is over and with another month gone, it’s time for another Free Lunch Friday wrap-up. For February’s FLFPHOENIX event, Tom Rusling, general manager of iAcquire, an enterprise search marketing company, gave expert insight into content marketing, the importance of verifying writers on Google and domain authority to a sell out crowd.
[youtube]http://youtu.be/2jDCb9XJUKY[/youtube]
Google+ is not just a social networking website, but also a sophisticated platform to authenticate yourself or your company. Verified and trustworthy companies yield higher internet search results and thus place the highest in Google’s rankings. When Google+ launched back in 2011 it was widely considered a failed social networking attempt, but since its’ initial, lackluster launch, Google+’s identity service has become an important tool for companies to verify themselves.
Rusling provided three keys to success to verify your company:
- Change the way you approach content development for your business website
- Look for authorship to be a key trust signal for your entire domain in the future
- Affect how you develop your personal brand and thought leadership in your category
Rusling expressed, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
Rusling continued on the topic of domain authority, stating that it is the overall trust that a domain has in a search engine. “Trustworthy websites that provide links to other trustworthy sites are the best way to verify your company,” said Rusling. Additionally, Rusling emphasized that authenticated digital signatures are superiorly more important than links; meaning, an authenticated writer that is deemed trustworthy by Google is extremely important in verifying your company’s online reputation.
Rusling concluded FLF by expressing the importance of authoritative writers, stating that the marketing world is, “Starting to see the power come to the hands of the content creators.” Published writers with verified work are tremendous assets to a company.
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