Scottsdale's Appointment-Plus names Steven Booze new COO

Appointment-Plus, the worldwide leader in online scheduling solutions, has named Steve Booze as its chief operating officer. In this role, Booze will oversee sales, marketing, information technology, business development and human resources departments. He will also be focused on aligning product development with sales and marketing, rolling out mobile software applications, and spearheading a business analytics initiative. He will report directly to the company’s CEO, Bob La Loggia.
Booze has 15 years of experience in managing information technology teams throughout North America, Asia and Europe for mid-sized and major corporations. In 2011, he joined Appointment-Plus as CIO and his new role will include many of his prior responsibilities, as well as giving him jurisdiction over additional areas that directly impact the company’s growth.
“Since joining Appointment-Plus as CIO Steve has had a tremendous impact on the team and the overall organization,” said Bob La Loggia, CEO of Appointment-Plus. “Steve is relentlessly focused on client satisfaction and operational efficiency. With his background in technology and his diligent commitment to maintaining and enhancing the culture at Appointment-Plus, we’re lucky to have Steve assume the position of Chief Operating Officer.
“I’m eager to step into this new role and continue to help steer our business, which is strongly rooted around enabling our customers to grow and manage their businesses by providing mobile and online appointment scheduling software,” Booze said. “Appointment-Plus is scheduling more than four million appointments monthly, and it’s encouraging to see that number continuing to rise.”
Appointment-Plus’s software is the worldwide leader in scheduling solutions because it is an all-in-one, customizable software allowing businesses to be more efficient.
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