GoDaddy to launch new domains .UNO, .MENU, .BUILD and .LUXURY – video

Announced today, GoDaddy, the world’s largest domain name registrar, is the first registrar to sell pre-registrations on the new, ICANN-approved domain name extensions, as a part of a new program designed to expand the inventory of Internet website addresses.
The newest extensions end in .UNO, .MENU, .BUILD and .LUXURY, and more than 700 additional domain names are expected to launch over the next 24 months.
I sat down with CEO Blake Irving to talk about the roll out of the generic Top-Level Domains, watch here or on our YouTube channel AZTechBeatTV.
The .UNO is a place online dedicated to Spanish speakers and .MENU gives restaurants a relevant name for their businesses. Contractors, designers, builders and more can use .BUILD. Those looking to appeal to a more affluent clientele, .LUXURY is available.
How does pre-registration work? By pre-registering, it puts customers at the front of the line when the domain names are open, then after pre-registration closes and registration opens, GoDaddy will work to capture the domain name from the operator, also known as registry. When successful, the pre-registered domain name will appear in the customer’s account, signaling the request has been secured. If multiple people requested the same domain name, it will be put to auction for those competing in the pre-registration step. If GoDaddy is unable to secure the domain name, customers will receive a full refund less any application fees.
To pre-register a .UNO, .MENU, .BUILD or .LUXURY or learn more about the new domain name endings coming out,
Watch additional interviews with CEO Blake Irving here.