Founded by local residents Clate Mask and Scott Martineau, they built and tailored the Infusionsoft platform to help small businesses reach their set growth objectives. Being former struggling small business owners themselves, both Mask and Martineau saw a need for their service. Beginning in 2001 as a custom software shop, Infusionsoft then received a total of $19M in venture capital between 2007 and 2009 to expand the business.
To acquire new users themselves, the Infusionsoft marketing team showcases both testimonials and revenue statistics from current companies using the service, which would be tantalizing for any struggling business owner. So how does Infusionsoft live up to these business-growth guarantees?
Promises They Make:
- Higher Rate of Lead Conversions
- Higher Rate of Repeat Sales
- Revenue Growth Without the Need for Staff Growth
- Greater Company Efficiency
- The All-In-One Sales and Marketing Business Software
Services They Provide:
- Customer Relationship Management (CRM)
- Email & Social Marketing
- Marketing Automation
- Lead Capture & Management
Sounds great, however, they are not the only automated sales and marketing software company out there. Infusionsoft is going up against the 800 pound gorilla in this space: Salesforce.com. When asked how they compete with their competition, they highlighted their difference being the all-in-one sales and marketing aspect of their software platform that allows businesses to run more efficiently.
With around 250 employees to date, and the need for 25 more (see jobs link below), Gilbert’s Infusionsoft is gaining market share and boasting $26M in total revenues for 2011. Mask and Martineau are looking forward to continued company growth as they try to become a larger influence in the sales and marketing service arena.
To apply for open Infusionsoft positions, visit: www.infusionsoft.com/careers