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AZ Tech Beat | June 20, 2019

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Wharton School of Business - AZ Tech Beat

Contagious: Why Things Catch On – Author Jonah Berger

April 12, 2013 | 2

A hot new lunch spot, a yellow rubber band worn around the wrist and the new car everybody wants are all examples of social contagion. While it might seem that those things enjoyed instant popularity upon release, it’s actually very … Read More