HB @Twitter – Life in 140 characters

Seven years ago today the first tweet hit the Earth forever changing how we communicate, read the news, follow live events, share a few laughs, and explain life in 140 characters. Twitter has become one of the most popular social media outlet in the US with over 140M users worldwide with an average of 340 … Read more

Katherine Losse Talks ‘The Boy Kings,’ Facebook and Digitalization of Our Lives

It takes a lot of guts to write a tell-all book about working for the largest social networking site in the world, Facebook. Phoenix native Katherine Losse, who now resides in Marfa, Texas, held nothing back in her stinging narrative, The Boy Kings, about being employee number 51 for the organization and grinding it out … Read more

Lessons Learned From Social Media Day Phoenix

About two weeks ago, we wrote about Social Media Day Phoenix, which featured an afternoon of marketing workshops followed by a chance to “engage, connect and play with over 40 local Phoenix business to win prizes, learn about new local businesses and celebrate their love of social media and technology.” We didn’t view this as inherently controversial, … Read more

BrandMixer uses social web to understand consumers

The social web plus big data plus psychographics – that’s BrandMixer’s formula for helping consumer packaged goods companies understand their brands and consumers. BrandMixer, LLC takes what people are saying about brands on the web, or “the world’s largest focus group,” analyzes it to determine market trends and consumer personalities, and reports it to CPG … Read more