mike roberts

Scottsdale-Based SpyFu Launches Convertasaurus – Marketing Tool that Determines Which Phrases Generate More Clicks

Say hello to Convertasaurus. It’s a new tool that has just been launched by the Scottsdale-based internet marketing firm, SpyFu. Mike Roberts, Founder & President of SpyFu, has compiled copious amounts of information regarding what specific keywords perform better when placed in an ad situation. For instance, if you were trying to sell a product … Read more

Scottsdale's SpyFu Boosts Search Marketing Stats by Spying on Competitors

Choosing the right keywords is crucial for search marketing and search engine optimization (SEO) strategy; however, it can quickly become an expensive and frustrating exercise in trial-and-error for many companies and industry professionals. Thankfully, SpyFu has taken the guesswork out of keyword selection and more—by allowing its customers to spy on their competitors’ keywords, ad … Read more