Imagine you just launched your new product and the marketplace is abuzz with praise for the product. After a year of success you start getting complaints about malfunctions and shoddy quality. Sales begin to decline on bad press. You find out that a counterfeiter has is putting sub-standard products on the market, using your brand name. How do you respond to this threat? What could you have done to minimize some of the damage and limit done to your brand and the company?A tried and true product. Great customer experiences. Consistent quality. Dependability. These are all values that your product or service may represent to your clients. To convey all of this information to the market, companies rely on brand…s and slogans as symbols of the company’s product quality, value, even the history of the company itself. A trademark helps you answer the following questions: How do you ensure that positive features are affiliated with your company? How do you unlock the value behind a powerful name or identity and build on this value through every communication or interaction you have with the market?
This Lunch and Learn will start you on the path to fielding and protecting a strong brand from attempts by competitors and other third-parties to capitalize on the value associated with your brand. From choosing a trademark for your brand, to obtaining protection of the brand and enforcing it against third-parties that try to take advantage of it, this talk with highlight all of the issues you should be aware of. We’ll go through some of the basics of trademark protection and look at case studies of what other companies have done to develop and protect their brands.
Who Should Attend
In-house legal counsel, C-level executives, and marketing managers in the specific industries of consumer product development and marketing, technology (hardware and software), consumer/professional service groups.
Date: Tuesday, November 4, 2014
Time: 11:30am – 1:00pm