Foresold, a Scottsdale-based, award-winning digital marketing agency, announced over the weekend that it acquired Lezal Marketing, a Phoenix-based, full-service marketing firm, in a mix of cash and stock options. CEO Joshua Elizetxe, an Arizona State graduate from Barrett, The Honors College, states the acquisition is part of an aggressive strategy to increase marketing efficiency within … Read more
Many companies rely on aid from websites and mobile applications in order to promote their business. It is necessary for companies to have a professional website that can attract visitors and provide a wealth of information about their company so as to stay ahead of the competition. Gate6 is an Arizona software company that is … Read more
Vuurr provides PPC, SEO, and Development services that optimize digital marketing efforts. Vuurr partners Scott Yacko, Jonathan Kressaty, Joshua Ziering, Chris Conrey, and Chuck Reynolds have jettisoned the traditionally touchy-feely approach to marketing. Instead of focusing on the more nebulous aspects like branding or perception, Vuurr maximizes digital marketing campaigns with a metrics-driven approach focused on … Read more
Digital Air Strike, a Scottsdale-based startup designed to help car dealers improve marketing and customer engagement, has received awards in six different consumer technology categories as part of the 17th annual Dealers’ Choice Awards program from Bobit Media. This is a record number of awards for Digital Air Strike (DAS), and the company was one … Read more
Digital Air Strike, a consumer engagement technology company, has announced it will be a new contributor on the Fortellis Automotive Commerce Exchange platform built by CDK Global. Scottsdale-based Digital Air Strike provides a broad suite of digital marketing solutions, ranging from SMS messages to website chat to social media channels, to car dealerships across the … Read more
Video contribution from Austin Paetow Drilling an audience down to their likes, dislikes, and preferences is something advertising firms constantly strive to achieve. Tempe-based digital advertising firm Genius Monkey is setting themselves apart from others in the industry by seeking the human side of advertising and using behavioral intelligence to identify patterns of engagement. Senior vice president and director of … Read more
GoDaddy, the world’s largest technology provider dedicated to small business, announced the addition of a new position Chief Customer Officer (CCO) with the responsibility to align the company’s products, services and engagement models with strategy needs and values of GoDaddy’s customer base, and the appointment to CCO and Chief Marketing Officer. Barb Rechterman, formerly the CMO, is switching … Read more
Thin Mints, Trefolds, Tag-A-Longs or Do-Si-Dos? What’s your favorite? Each year the entrepreneurial green army comes out in drones and floods your office and neighborhood with sign up sheets to sell their delicious delights to raise money for their troop. While the door-to-door sales will still be in full force, the Girl Scouts are going … Read more
Co-founders Jamie Sims and Crisitine Vieira found a gap in the market and the need for businesses to build their brand by boosting their social reach. Find Your Influence (FYI) is a cloud-based, web application that enables advertisers, agencies and influencers to efficiently manage campaigns from beginning to end using one product interface and maxing … Read more