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AZ Tech Beat | September 24, 2017

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GoDaddy sits on sideline for Super Bowl 50

GoDaddy sits on sideline for Super Bowl 50
Tishin Donkersley

So long Super Bowl 50, there will be no pumped up Danika Patrick, Jean Claude Van Dam doing the splits in mid-air or a supermodel making out with a geek. GoDaddy, the world’s largest domain registrar, will put their game day commercials on the sidelines- the first time since 2005, according to AdAge.

Elizabeth Driscoll Vice President, Public Relations, GoDaddy said the company is “shifting away from high-level domestic brand awareness to a more personalized, data-driven marketing approach as we expand globally.”

According to CNN Money, the average 30 second Super Bowl 2015 ad space cost $4.5 million.

Watch: Top 5 funniest commercials from GoDaddy

Driscoll said the company looks to build their conversations with the small businesses owners “in a more personal and timely way.”

godaddy gwen

 

CEO GoDaddy Blake Irving has been “hell-bent” on helping small businesses succeed and releasing more products in order to have a one-stop-simple-shop for expanding one’s business online. Recently, the company launched their Customizable Logo Design Service, partnered with SiteLock to introduce a new WordPress plugin with their security services and added more offerings, including Shippo, to their online store.

Read more about GoDaddy and all our coverage at AZ Tech Beat.

Graphics courtesy of GoDaddy