ReplyBuy, instant mobile ticket with a text, raises $2M to enhance fan engagement
Need an extra ticket for the UA game? No problem, send a text, get a mobile ticket.
ReplyBuy, a mobile commerce platform that allows customers to purchase items through a text message, announced today a $2 million raise with participation from Enspire Capital, Sand Hill Angels, MRTNZ Ventures, Kosinski Ventures, SEAG Ventures, Arizona Tech Investors, Desert Angels as well as Ivan Brockman who founded Blackstone’s Silicon Valley Office. This funding brings total capital raised to $2.6 million.
Since their launch in October 2014, the company has realized a 500 percent growth and integrated their platform with 50 sport teams across the US including NFL, NHL, NBA and major universities, with the most recent being University of Arizona and San Francisco 49ers, as noted in an earlier report; other Arizona teams on the platform include Phoenix Suns, Arizona Coyotes and Phoenix Mercury.
“From a fan experience perspective our goal is to provide them with the convenience and instant gratification they’re seeking. There are no links to click, forms to fill out or apps to download which is key,” Josh Manley founder and CEO of ReplyBuy said in a statement.
The raise will be used to enhance user experience and value-added services including selling other team items via text message, such as fan gear. In addition, marketing, sales and engineering jobs will be on the horizon.