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AZ Tech Beat | November 12, 2019

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ZocDoc “Get Better Better” comedic campaign exposes the awkward of booking doctor appts

ZocDoc “Get Better Better” comedic campaign exposes the awkward of booking doctor appts
Tishin Donkersley

It could take days to weeks to book a doctor’s appointment. If need be some patients might exaggerate their condition to cut the long line, even say they have rabies.

The headaches of the healthcare system is the foundation of ZocDoc’s, the online doctor booking service, new ad campaign Get Better Better that brings humor to the already painful experience of getting in to see a physician.

Renowned comedic director David Shane, known for his hilarious ads for Bud Light “Swear Jar” and HBO Go “What’s He in?”, led the satirical vibe to expose the archaic healthcare system and awkwardness of getting an appointment with ones’ doctor.

Using Phoenix as their campaign test market, ZocDoc will launch a series of TV, radio, print and online ads.

The first ad addresses that awkward moment you are explaining what is going on with your body to the scheduling agent.

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The second ad comes with a healthy dose of desperation to get in to see the doctor.

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The radio ad addresses the phone wait times to book an appointment

Founded in 2007, ZocDoc’s mission is to give power to the patient. Through their mobile platform, patients can book, check-in, read reviews and fill out medical forms online.

To date, millions of patients use ZocDoc per month, with over 1,800 types of medical procedures across more than 50 specialties. The typical ZocDoc patient sees a doctor within 24 hours.

The company has grown to over 700 team members in NYC, PUNE and Scottsdale and named one of the Best Places to Work in Arizona.

Graphics provided by ZocDoc