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AZ Tech Beat | December 13, 2017

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Weekend Reads: millennials, Wall Street, and listening to your inner self

Weekend Reads: millennials, Wall Street, and listening to your inner self
Staff Writer

Born between 1977 and 1995, America ’s so-named “Millennials” have become a force to be reckoned with. Over 80-million strong, they account for around one-quarter of the population – which is some serious spending power.

Marketing To Millnnials[1]In the new book “Marketing to Millennials” by Jeff Fromm and Christie Garton, you’ll find out how to take a long view of millennial customers and the six basic “segmentation models’ that categorize this generation. Buy Marketing the Millennials at Amazon

 

 

 

 

 

 

 

Buy Side[4]Turney Duff fell into Wall Street by accident. Hoping to be a journalist, Duff moved to New York City to find a job after college. When no one would talk to him, he turned to his uncle, who used business contacts to set up job interviews at ten Wall Street firms. For some thirteen years, Duff led the kind of life he’d never imagined, making the kind of money he’d only dreamed about. Then, the stock market crashed. And so did Duff.

AZTB review: Duff takes the reader through the highs and lows of being a trader and the money, women, drugs and inner demons that go with it. It’s a quick read and though this seems more of a self-healing book, Duff’s honesty about the rise and fall, and hitting bottom, is refreshing.  PurchaseThe Buy Side at Amazon

 

the Tell[1]Author Matthew Hertenstein, states in his book, “The Tell: the little cues that reveal big truths about who we are,” that an individual’s inner voice, the voice they’ve trusted forever, can be wrong, too. For most of your working life, you’ve been told that you have just a few seconds or minutes to make a first impression. You know it’s true because you, too, make snap-decisions about the people you meet, but you may also remember times when you’ve been wrong.

Hertenstein says that we are, “sophisticated statistical whizzes” and we don’t even know it yet. We as people use our brains to analyze situations consciously and unconsciously that predict outcomes before they unfold. We can instantly perceive someone who is our social equal and, with a surprising degree of accuracy, we can also determine their intelligence, their honesty, and whether or not we want to do business with them.

In his introduction, Hertenstein warns that this is not a self-help book and he often urges caution for snap-judgments. Throughout the book you’ll learn why. If you’ve ever sized up a situation quickly and felt small about it later, “The Tell” is highly recommended.

Purchase “The Tell” at Amazon here.  

 Reviews provided by Terri Schlichenmeyer, The Bookworm SEZ, and AZTB.