INTEGRATE appoints new CMO Scott Vaughan
INTEGRATE, a marketing technology platform and media marketplace provider, today announced the appointment of Scott Vaughan as chief marketing officer.
Before INTEGRATE, Vaughan served as chief marketing officer at UBM Tech Web for 18 years, held publishing, marketing services and sales leadership roles for media powerhouses, executive roles at Centricity Software and Fibermux (high-growth tech firms), and recently named Top 40 Digital Strategist by the Online Marketing Institute.
Vaughan shares his thoughts on the appointment, “Joining the INTEGRATE team will give me the opportunity to utilize my hands-on experience and empathy for the challenges marketers face when it comes to direct accountability for revenue, relationships and results.
He further comments on how marketing strategies are changing in the digital world, “Marketing is the ‘new black’ in a digital, data-driven world where consumers and businesses are tech-savvy and connected, but also finicky and elusive. Marketers and their media partners need to cut through the clutter, learn and then act on what is working using real-time data.
“My focus will be on guiding marketers, helping them embrace and unlock the potential of data-driven, digital marketing using INTEGRATE’S powerful software platform and media marketplace.”
Jeremy Bloom, President & co-founder states, “Scott brings passion and a diverse marketing perspective that will create new opportunities for how we engage and work with our growing customer base, partners and the industry.”
“INTEGRATE is a shining example of an innovative, progressive company that is thriving in Arizona’s Silicon Desert,” Vaughan said.
To learn more about INTEGRATE and their clients, visit www.integrate.com.
Photo provided by INTEGRATE