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AZ Tech Beat | September 29, 2020

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Terralever Appoints Andy Parnell to Chief Client Officer

Terralever Appoints Andy Parnell to Chief Client Officer
Tishin Donkersley


Terralever, an award-winning interactive marketing and technology services firm, appoints Andy Parnell to Chief Client Officer. In his new role, Parnell will capitalize on the momentum and growth,  client satisfaction initiatives and enhance in-account strategy and planning.

Parnell comments on his goals, “I think there are really two primary drivers for me when it comes to client satisfaction – open communication and goal setting.

“Communication is obviously a standard element of client services, but I think a lot of agencies are afraid of transparency, where as we try to embrace it.

“In terms of goal setting, we’ve found that if we take them time to set these up from with our clients, it helps both sides evaluate the partnership on an ongoing basis in a way that’s much more unbiased. We’re working on a tool right now that will allow us to review our progress against these goals in real-time, which is going to be a focus of mine in the months ahead.”

Chris Johnson, founder and CEO of Terralever, adds, “Andy has been a talented and dedicated member of our team since the day he began. His new appointment represents our commitment to the highest standards in client service and support.”

Parnell is no stranger to interactive marketing, he brings two decades of experience to the position and prior to his appointment served as Chief Operating Officer for Defero, an award-winning traditional and digital marketing agency located in Phoenix.

“Coming from another smaller digital agency myself, and now having had the chance to work at Terralever for three years, I’m impressed by the range and quality of digital agencies here in AZ,” Parnell said.

Johnson recently spoke at AZTB Free Lunch Friday event with his talk “12 Lessons and a Few Stories.” Standing room only and filled with entrepreneurs, investors and founders, he shared 12 pieces of advice from his own experiences with advice to all about growing a company “When you look back on 11 years of running an organization, you tend to remember all the failures, all the things that went wrong and, hopefully, things that you’ve learned from,” he stated. Watch his talk here, because “If it’s gonna get weird, get their fast.”


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