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AZ Tech Beat | November 28, 2014

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When it Comes to Search Engine Results, AuthorityLabs Pulls Rank - AZ Tech Beat

When it Comes to Search Engine Results, AuthorityLabs Pulls Rank
Adriane Goetz

AuthorityLabs logo

No matter what you’re looking for, chances are the first place you’ll go to find it is your favorite search engine. But unlike those 30-pound phone books we now use as doorstops, all business listings online are not created equal. For today’s businesses, a low ranking in search engine results due to poor search engine optimization (SEO) can be the kiss of death, drastically decreasing visibility to potential customers. Chandler-based company AuthorityLabs helps its customers monitor their site’s rank on Google, Yahoo!, and Bing by allowing them to track multiple domains and organic search terms.

AuthorityLabs CEO Chase Granberry started the company in 2009, after working in the sales department for a Phoenix-based online advertising startup. Once he learned the ins and outs of the business, Granberry decided to start his own company. Without receiving any outside funding, AuthorityLabs is now profitable and growing quickly.

Product

AuthorityLabs is designed to be simple enough for the average business owner to use, but scalable enough for large companies that need comprehensive organic search data. The main features are:

  • Simple Setup: Quickly add and sync domains and keywords, track competitors’ keywords
  • Web based reporting that includes daily data updates, trending graphs, AdWords data tracking, exporting and API access
  •  Allows customers to give ranking report access to an unlimited number of users
  • 100% white label: customers can upload a logo and customize reports and emails
  • Tracks search engine results in 35+ countries

AuthorityLabs’ target audience includes consultants, agencies, bloggers, and Internet marketing professionals. The company offers a 30-day free trial, with monthly rates thereafter ranging from $24 – $450 per month, depending on the number of keywords and domains tracked. There’s also a demo of the functionality on the AuthorityLabs website.

More About AuthorityLabs

Founded: 2009
# of Employees: ~5
Revenues: Undisclosed – Self-funded
Founder: Chase Granberry
Website: authoritylabs.com
Twitter: @authoritylabs
Blog: authoritylabs.com/blog
Headquarters: Gangplank – 250 S. Arizona Ave. • Chandler, AZ 85225 • USA